How To: Leverage Social Media to Raise Your Profile

26may10:00 am4:00 pmHow To: Leverage Social Media to Raise Your ProfileWorkshop for Artists & Artsworkers


(Sunday) 10:00 am - 4:00 pm(GMT+10:00) View in my time


TAFE QLD Southbank Campus

66 Ernest Street, South Brisbane, QLD, 4101

Event Details

In this workshop, award-winning content marketing strategist, presenter and author Caroline McCullough shares how to reach the right people, in the right way and at the right time on social media.

Caroline takes you through how to build a profile of your ideal customer and understand what they interact with on social media, as well as how to engage with other brands and influencers to expand your reach with relevant audiences. Learn how to create a social media calendar and what kinds of posts to make, and discover the tech tools that can help you save time, money and reach more people.

This is a hands-on workshop focused on building your online profile and getting bottom-line results for your arts business/cause.

$75 ($60 for Flying Arts Members)

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Participants to Bring:

– Lunch or snacks – there are food establishments within walking distance of the venue if preferred

– Laptop and/or pen and paper for notetaking

Tea, coffee and biscuits will be provided.

Additional Information

Caroline McCullough is the founder and CEO of Writally, an award-winning content marketing strategist, presenter and author of Amazon bestselling book Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap.


Caroline is a Bluechilli accelerator and Walkleys innovation program alumnus. In 2017 she placed 3rd in the Anthill Smart 100 Awards, and in 2016 she won the Suncorp Small Business Challenges competition and was a finalist in the Content Marketing Institute’s Content Marketing Awards.


Caroline has been featured in the most prominent digital marketing publications in the world, including Problogger, Social Media Examiner, Mark Shaefer’s blog “Grow” and Content Marketing Institute’s blog, and she presents regularly to corporates, organisations, government and small business, sharing her passion for content marketing and blogging.