Where To Next...? Business Intensive for Mid-Career Artists

20jul(jul 20)9:00 am21(jul 21)5:00 pmWhere To Next...? Business Intensive for Mid-Career ArtistsIntensive for Artists


20 (Saturday) 9:00 am - 21 (Sunday) 5:00 pm AEST(GMT+10:00) View in my time


University of Southern Queensland, Springfield campus

Building B, Sinnathamby Boulevard, Springfield

Event Details

Mid-career artists are invited to take part in this unique program designed to explore and map out the next steps for your creative practice and arts business. 

Facilitated by Dr Cathryn Lloyd, it will use creative approaches to reflect on the provenance (origins and motivations) of your professional practice before delving into ideas for ways to move forward with a vibrant, responsive and sustainable long-term career.

Tap into the combined expertise of other mid-career artists as you are guided through a series of exercises to refresh and grow your arts business, articulate your business and creative goals, and formulate effective strategies and action plans to achieve them.

Program Dates: 20 – 21 July

$240 ($210 for Flying Arts Members)

Register Now

Please note: This workshop is not suitable for emerging artists – it presumes you have had experience in the arts industry and are looking to build on the essence of your own arts business. Mid-career artists will typically have a solid body of work, have exhibited outside of their local area, and gained a measure of industry recognition. If you are unsure of your eligibility, you are welcome to call and talk with a Flying Arts member of staff.

Participants to Bring: 

– A laptop or notebook
– Images or samples of your work past and present

Lunch and refreshments for morning and afternoon are provided, and parking at Springfield campus of USQ is free for participants.

More Information

Topics explored will include:

– Constraints and Concerns
– Opportunities and Possibilities
– Relationships and Networks
– Story Branding your Business
– Renovating your Practice
– Design Thinking your Business
– Future Forward Action Plans

Now in its third year, the program builds on the foundations created by Flying Arts and NAVA, who established this opportunity after research identified the need for more support for artists in long-term career management, planning, audience development and commercial viability.

Additional Information

Cathryn Lloyd is a facilitator, creativity coach, educator and holds a doctoral degree in Creative Industries (DCI). She is the Founder and Director of Maverick Minds, a creative professional development consultancy that designs powerful and flexible learning experiences to shift thinking, gain new perspectives and create positive change. She has extensive experience across the creative industries, arts, business, management, and education. With an arts and design background, she brings a multi-disciplinary learning approach to her work, drawing on experiential, arts-based and action learning methodologies and processes to create purposeful learning environments.