Branding to build your practice and profile

04oct10:00 am4:00 pmBranding to build your practice and profileArtist & Artsworker Workshop


(Sunday) 10:00 am - 4:00 pm AEST(GMT+10:00) View in my time


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Event Details

This event has been rescheduled to Sunday 4 October online

To build a personal brand, it helps to first articulate your purpose, goals and values. In many ways this requires much more philosophical or creative thinking than being commercially minded. It’s about understanding your core ‘why’ and letting that become the inspiration to any visuals that you use to represent yourself (logos, type, colour, tone-of-voice etc). Once you have a greater understanding of yourself and the tools needed, your personal brand starts to design itself.

This workshop provides artists with a greater understanding of what makes up a personal brand. Participants will discuss, share and help each other with insights into their purpose, goal and value statements. You will also explore free and practical resources that can help you choose brand assets, like typeface, colour and tone-of-voice that will give you consistency in future visually communication.

You will:

– Learn the fundamentals of personal branding.
– Articulate key statements to define a brand.
– Identify your best communication tools.
– Discover resources to help you build your personal brand.

Participants to Bring:

– Completed questionnaire (supplied ahead of workshop)
– Pen & paper or device for note-taking
– Laptop for digital exercises (no design software experience required, and Flying Arts can provide a laptop if required)


Additional Information


Brenton Craig is the co-founder and co-creative director at Gangplank, a design practice with a vision to build visual identities for architects and parallel industries. Gangplank’s work is centred around a collaborative, nimble and proudly unconventional design approach. Prior to that Brenton spent 5 years as Creative Director to Autumn Studio, working and consulting to transform the company from a signage and wayfinding business to a graphic design studio. Brenton also held a Senior Lecturer position at Shillington Education for 6 years contributing to both the full-time and part-time Certificate IV in Graphic Design. Brenton has been working with organisations and individuals for the last 15 years across Australia, independently and with both advertising agencies and design studios.